Video ads for US and UK subscription apps
Short ads for Meta and TikTok, built from your app's real screens. No stock avatars, no fake reviews.
Get a free 20 second teaser
Free and private. No call, no card. Or email [email protected].
Stop the scroll.
Our work
Your real screens are the hook.
Every ad starts from your onboarding, paywall and store screens, so people see the actual product before they tap. Ads we make for prospects stay private, so this only shows work we are allowed to share.
- VitalMaa: heart rate check-in (our own app, 20 s)
- VitalMaa: midnight snacks (our own app, 28 s)
- VitalMaa: Navratri protein (our own app, 22 s)
How it works
Start free.
You see the spec work before you pay. The Pilot itself is paid upfront.
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A free 20 second teaser
We make it from your store listing (App Store or Google Play) and send it to you as a private link. It runs about 20 seconds: a hook line, your store screenshots with on-screen text and music, and an invitation to ask for 3 spec ads. No call needed.
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3 finished ads, if you want them
Like the teaser? Ask for the spec pack by email and within 48 hours you get three finished 9:16 ads with voiceover and captions, built from your app. They are spec work: clearly marked, never published, yours to judge.
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The Pilot, $1,500
20 variants in 10 business days, each in 3 formats (9:16, 4:5 and 1:1). All 20 are in English, and 10 of them also come in a second language of your choice, checked by a native speaker. We build from your own screen recordings or a test login, so every screen and price is right.
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The founding retainer
From $2,500 a month: 30 new variants a month, each round built from what your tests show, for our first three clients on a 3 month term.
What you get in the Pilot
20 variants. 5 angles x 4 hooks.
- 3 formats for every variant: 9:16, 4:5 and 1:1, as MP4.
- English for all 20, plus a second language version of 10 variants, checked by a native speaker.
- Captions burned in, plus caption files.
- A delivery sheet: angle, hook, which parts are AI-generated or AI-altered, and every voice, music and stock source with its licence.
- A claims and AI label checklist for every variant. It lists issues to review. It is not legal advice.
- A one paragraph test plan against your current best ad.
- The first 5 variants on business day 4 for a direction check, the full batch within 10 business days of kickoff, then one round of changes.
Delivery sheet, example layout
VariantAngleHookAI partsLicences
011ABackground onlyVoice, music listed
021BNoneMusic listed
If you judge the batch unusable, you can ask for a full refund in writing within 7 days of delivery, provided no variant has run in paid media. Wrong screens, wrong prices or files that fail the formats are fixed free first. The refund covers quality. It is not a promise about how the ads perform.
The test
Judged on your cost per trial.
A pretty ad that does not convert is still a bad ad. Before anything runs, we agree a short test plan with you.
- Your current best ad is the control.
- Each new ad gets a fair share of budget.
- A win means a lower cost per trial (or per install) than the control, read once an ad has at least 30 trials.
- You read the numbers in your own MMP or RevenueCat. We never need your ad account.
We cannot promise that any single ad will beat your control, and nobody honest can. What we promise is a batch you would actually run, or a refund under the terms above.
Test plan, agreed in writing before launch
- The control ad
- Budget per variant
- The KPI: cost per trial, or cost per install
- The dates
- No variant judged before it has at least 30 trials
Pricing
Fixed prices in USD.
No ad account access needed: we send files, you upload them.
Pilot
20 variants in 10 business days, 3 formats, all 20 in English and 10 of the 20 also in a second language. Claims and AI label check on every ad. Full refund if you judge the batch unusable and no variant has run in paid media. $1,500Founding retainer
30 new variants a month, each round built from what your tests show, with a one page memo on what won and what lost. $2,500 a month for our first three clients, on a 3 month term. from $2,500/moWe take two Pilot clients this season. Sign and pay by November 20 and send your inputs on time, and the batch is with you by December 8, ready for January tests.
What we will not do
Health, money and results claims get ads rejected, and fake reviews or invented experts can bring real legal trouble. So these never make it into an ad.
- No Stock avatars
- No Fake reviews
- No Doctor personas
- No Claims your listing does not make
- No Hidden AI
Your real screens.
- Every claim checked against your store listing. If your store page does not say it, the ad does not say it.
- Every script and cut goes through a claims checklist before you see it. Anything risky comes with a safer line next to it. It is a careful screen, not legal advice, and you approve every ad.
- AI-made footage is labelled where platforms or the law ask for it, and we always tell you which parts are AI.
- Spec work is clearly marked and never published.
Questions
Straight answers.
Is the teaser really free?
Yes. We make it from your public store listing before we ever talk. If you like it, reply. If not, ignore it. We send at most two short follow-ups, and replying "stop" ends them.
What do you need from us for the Pilot?
Screen recordings of your onboarding and paywall (or a TestFlight or test login), your brand assets, your current best ad, and the claims you are allowed to make. A short kickoff call covers the rest.
Do you need access to our ad account?
No. We deliver the ad files and a test plan. You or your agency upload them.
Who owns the ads?
You get perpetual rights to run the ads you accept, on any paid or organic channel. We list every voice, music and stock licence we use. AI-generated footage may not be protected by copyright, so we do not promise exclusive copyright in that part.
Do you use AI?
Yes, for parts of the footage, the voiceover and the variations. Your real screens lead every ad. We never use AI to fake a customer, an expert or a result.
Which apps are a good fit?
Subscription apps in fitness and wellness, language learning, productivity and AI tools that already spend on Meta or TikTok in the US or UK. For medical apps we only make screen-led ads, with no health claims beyond what you are cleared to say.
How do we pay?
By USD invoice, paid upfront for the Pilot, through a bank wire or Skydo. There is no card checkout.
What if the batch is not usable?
Tell us within 7 days of delivery and, if no variant has run in paid media, you get a full refund. Wrong screens, wrong prices or broken specs we fix for free first. The refund covers quality. It is not a promise about how the ads will perform.
Who will we be dealing with?
The founder. Every message from InstallHook is written and sent by a person, and every ad is checked by hand before it reaches you.
Get your free teaser
Send your store link.
Send your App Store or Google Play link and your work email. We make a 20 second teaser from your store screens and email you a private link to it.
Or email [email protected]